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Information obligations in respect of visitors to our website under Art. 12, 13ff. EU GDPR

1.    Name and address of your contact partner with responsibility for implementation


Your contact partner with responsibility for implementation of the General Data Protection Regulation of the EU (hereinafter referred to as the “EU GDPR”), as well as implementation of other data protection laws of EU member states and other provisions of data protection legislation is:

I. K. Hofmann GmbH
Lina-Ammon-Str. 19
90471 Nürnberg

(hereinafter denoted by means of the words, “we,” “us,” “our” and “ourselves”)

2.    Name and address of our protection officer


Hofmann Personal attaches great importance to the protection of your personal data. For this reason, we have entrusted responsibility for these central issues to a consultancy specialised in data protection and data security:

MAGELLAN Rechtsanwälte (Attorneys at Law), Brienner Straße 11, 80333 München / www.magellan-datenschutz.de

Our data protection officer himself is a member of this highly experienced circle of experts. Should you have any queries regarding the topics of data protection and data security at Hofmann Personal, please contact our data protection officer at MAGELLAN Rechtsanwälte:

Email: datenschutz_hofmann@magellan-rechtsanwaelte.de / Tel.: +49 911 98993–0


3.    Realisation of the website; creation of log files


a.    Legal basis

The legal basis for the processing of your personal data as part of realising our website and the creation of the relevant log files is provided by Art. 6 section 1 (f) EU GDPR.

b.    Purpose

Our temporary storage of your personal data is necessary in order to make our website accessible to your computer. For this purpose, your personal data must be stored for the duration of a given session.

The storage of your personal data in log files is necessary in order to safeguard the functional capability of our website. In addition, your personal data help us to optimise the website and maintain the security of our data processing systems. However, no processing of your personal data for marketing purposes takes place in this connection.

The aforementioned purposes form the basis of our legitimate interest in data processing pursuant to Art. 6 section 1 (f) EU GDPR.

c.    Term of storage

Your personal data are deleted as soon as they are no longer needed for the purpose for which they were collected. With regard to the collection of your personal data for the realisation of our website, this is the case as soon as the relevant session has been concluded.

If your personal data are stored in log files, these are deleted at the latest within seven days. Storage for a longer term is possible. In such cases, your personal details will be deleted or encrypted, rendering their attribution by retrieving clients no longer possible.

d.    Objection/removal

The collection of your personal data for the realisation of our website and the storage of your personal data in log files are essential to the operation of our website. Therefore, no option of objection is available to you in this regard.

4.    The use of cookies required for technical reasons


a.    Legal basis

The legal basis for the processing of your personal data in connection with the use of cookies required for technical reasons is provided by Art. 6 section 1 (f) EU GDPR.

b.    Purpose

The use of cookies required for technical reasons is for the purpose of simplifying your use of our website. A few functions of our website cannot be provided without deploying cookies. For these to be able to function, it is necessary for your browser to be recognised when you switch pages. The user data collected by such cookies are not used for the creation of user profiles.

c.    Term of storage

Your personal data are deleted as soon as they are no longer needed for the purpose for which they were collected; this is in particular the case when cookies are deactivated.

d.    Objection/removal

Cookies are stored on your computer, which in turn transfers them to our website. As a result, you have full control over the use of cookies. By changing settings in your browser, you can deactivate or limit the transfer of cookies. You can at any time delete cookies already stored on your computer. This can also be effected automatically. In the event that cookies for our website are deactivated, it is possible that you will not be able to make full use of the functions of our website.

The transfer of Flash cookies cannot be prevented through settings in your browser but, rather, requires changes to the settings in your Adobe Flash Player.

5.    Newsletter

a.    Legal basis

The legal basis for the processing of your personal data in connection with sending our newsletter is provided by consent in accordance with Art. 6 section 1 (a) EU GDPR.

b.    Purpose

We collect your personal data for the purpose of sending you our newsletter. The purpose of processing your personal data in connection with sending you the newsletter is to provide you with information, apprise you of offers, as well as, in some cases, the promotion of turnover through sales of products or services.

c.    Term of storage

Your personal data are deleted as soon as they are no longer needed for the purpose for which they were collected. Your personal data are only stored until such time as you have cancelled your subscription to out newsletter.

d.    Objection/removal

You can cancel your subscription to our newsletter at any time. A link for this purpose is provided with every edition of the newsletter. Cancellation of the subscription simultaneously makes possible a revocation of consent.

6.    Contact form; contact by email


a.    Legal basis

The legal basis for the processing of personal data of yours transferred in connection with contact initiation is provided by Art. 6 section 1 (f) EU GDPR. If such contact initiation is for the purpose of concluding an agreement, Art. 6 section 1 (b) EU GDPR shall form an additional legal basis for the processing of your personal data.


b.    Purpose

In the event of contact initiation, we employ the processing of your personal data solely for the purpose of fulfilling your wishes.

c.    Term of storage

Your personal data are deleted as soon as they are no longer needed for the purpose for which they were collected. Concerning those personal data transferred in connection with contact initiation, this is solely the case if your wishes have been fulfilled and statutory terms of retention do not preclude their deletion.

d.    Objection/removal

You at all times have the option to lodge objection to the future processing of your personal data in connection with contact initiation. In such cases, we shall however no longer be able to fulfil your wishes. All personal data stored in connection with contact initiation are in such cases deleted, unless statutory terms of retention preclude their deletion.

7.    Contests

a.    Legal basis

The legal basis for the processing of your personal data in connection with contests is provided by Art. 6 section 1 (b) EU GDPR.

b.    Purpose

The purpose of processing your personal data in connection with contests is the implementation of the agreement between you and ourselves concerning participation in contests.

c.    Term of storage

Your personal data are deleted as soon as they are no longer needed for the purpose for which they were collected. With regard to the processing of your personal data in connection with contests, this shall be the case once the relevant contest has taken place and concluded.

d.    Objection/removal

You at all times have the option to lodge objection to the future processing of your personal data in connection with participation in contests. In such cases, you will no longer be able to participate in contests. All personal data stored in connection with such participation, are in such cases deleted.


8.    Google Analytics

a.    Extent of processing

This website employs Google Analytics, the website analysis service of Google Inc. (hereinafter referred to as “Google”). Google Analytics employs so-called cookies, text-proposal files which are stored on your computer and make possible the analysis of your use of the website. The data produced by the cookie concerning your use of the website are normally transferred to a Google server in the United States and stored on that server. In the event of activation of IP anonymisation on this website, your IP address is however first truncated by Google in EU member states or in countries that are signatories to the Agreement on the European Economic Area. Solely in exceptional cases are untruncated IP addresses transferred to a Google server in the United States, where they are in turn truncated. On our instructions, Google utilises this information in order to analyse your use of our website, draw up reports on web activity and provide us with other services connected to the use of our website and the internet. The IP address transferred by your browser in connection with Google Analytics is not merged with other Google data.

b.    Legal basis

The legal basis for the processing of your personal data is provided by Art. 6 section 1 (f) EU GDPR.

c.    Purpose

The processing of your personal data enables us to analyse your user behaviour. Our analysis of such data enables us to compile information about how the individual components of our website are used. This in turn enables us to keep improving the website and its user-friendliness. By anonymising your IP address, we sufficiently satisfy your interests in the protection of your personal data.

d.    Term of storage

Your personal data are deleted as soon as they are no longer needed for the aforementioned collection purposes.

e.    Objection/removal

Should you not wish your data to be recorded by Google Analytics, you can install the browser add-on for deactivating Google Analytics. This add-on instructs the Google Analytics Java script (ga.js, analytics.js and dc.js) implemented on websites not to permit the sending of information to Google Analytics. Should you wish to deactivate Google Analytics, it is necessary to access this page and install the add-on for deactivating Google Analytics in your browser. Detailed information on installing and uninstalling of add-ons can be found in the help functionality of your browser.

It is possible that the deactivation add-on will no longer function as intended due to browser or operating system updates. Further information on the administration of add-ons for Chrome can be found here. Should you not be a Chrome user, we advise you to enquire with the manufacturer of your browser as to whether add-ons will function properly in the browser version you are using.

The newest versions of Internet Explorer sometimes only load the add-on for deactivating Google Analytics after data have been sent to Google Analytics. Should you use Internet Explorer, cookies will, as a result, be installed by the add-on. These cookies will ensure that all recorded data are immediately deleted from the server that recorded them. You should, in such cases, ensure that cookies from third-party sources are not deactivated for Internet Explorer. Should you delete your cookies, these will, within a short interval, be reinstalled by the add-on in order to ensure that your Google Analytics browser add-on can continue to operate unimpededly.

The browser add-on for deactivating Google Analytics will not prevent data from being sent to that website or another web analysis service.

Further information can be found concerning terms of use and data protection at:

www.google.com/analytics/terms/de.html or at
support.google.com/analytics/answer/6004245.

On this website, IP anonymisation is activated.


9.    Facebook pixel

a.    Extent of processing

In addition to Google Analytics, we also employ the Facebook pixel as a web tracking and analysis tool on our website.

b.    Legal basis

The legal basis for the processing of your personal data is provided by Art. 6 section 1 (f) EU GDPR in combination with §15 section 3 Telecommunications Act / TMG.

c.    Purpose

The processing of your personal data enables us to analyse your user behaviour. The thus obtained pseudonymised profiles enable us to compile information on the use of individual portions of our website. This in turn helps us to keep improving our website and its user friendliness, which is where our legitimate interest lies.

Further, we use your personal data, exclusively in pseudonymised form, for purposes of advertisement and market research, without your utilisation data being merged with your files data.

d.    Term of storage

Your personal data are deleted as soon as they are no longer needed for the aforementioned collection purposes.

e.    Objection/removal

Cookies are stored on your computer, which in turn transfers them to our website. As a result, you have full control over the use of cookies. By changing settings in your browser, you can deactivate or limit the transfer of cookies. You can at any time delete cookies already stored on your computer. This can also be effected automatically. In the event that cookies for our website are deactivated, it is possible that you will not be able to make full use of the functions of our website

In addition, you at all times have the option to lodge objection to the future use of your personal data for purposes of advertising or market research.

10.    Social plugins

a.    Legal basis

The legal basis for the processing of your personal data with the help of so-called social plugins is provided on the basis of the consent given by you in accordance with Art. 6 section 1 (a) EU GDPR.

b.    Purpose

The processing of your personal data enables us to carry out a reach analysis with regard to the offers on our website. With the help of such data, we are able to compile information on the use of individual portions of our website. This in turn helps us to keep improving our website and its user friendliness.

c.    Term of storage

Your personal data are deleted as soon as they are no longer needed for the aforementioned collection purposes.

d.    Objection/removal

Data are transferred once you click on the social plugin. You are thus in complete control concerning the transfer of your personal data. The social plugin will remain activated until you deactivate it by clicking on it again.


11.    Other data processing aside from the website

a.    Contact initiation and moderation (Facebook fanpage)
The information provided under 6. Contact form; email contact applies correspondingly.

b.    Prize draw (Facebook fanpage)

The information provided under 7. Contests applies correspondingly.

c.    Facebook Insights (Facebook fanpage)

(1)    Joint responsibility

We operate our Facebook fanpage jointly with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as “Facebook”). For this purpose, we have concluded an agreement with Facebook with regard to which of the two of us fulfils which obligations under the EU GDPR.

The essential substance as to the relevant processing can be found at www.facebook.com/legal/terms/page_controller_addendum.

Information concerning the processing of your personal data by Facebook can be found at www.facebook.com/legal/terms/information_about_page_insights_data.

(2)    Legal basis

The legal basis for the processing of your personal data is provided by Art. 6 section 1 (f) EU GDPR.

(3)    Purpose

The processing of your personal data by Facebook Insights enables us to analyse your user behaviour. Analysis of the data thus obtained enables us to compile information concerning the attractivity of our Facebook fanpage. This in turn helps us to make our Facebook fanpage more useful and user friendly.

(4)    Provenance

The personal data of yours collected in the context of administering our Facebook fanpage are provided to us by Facebook.


(5)    Term of storage

Your personal data are deleted as soon as they are no longer needed for the aforementioned collection purposes.


(6)    Objection/removal

Should you not wish your data to be recorded by Facebook Insights, you at all times have the option to lodge objection to the future processing of your personal data in the context of Facebook Insights. We will in turn pass on your objection request to Facebook.

d.    Direct marketing

(1)    Legal basis

The legal basis for the processing of your personal data in connection with direct marketing measures is either on the basis of the consent you have given in accordance with Art. 6 section 1 (a) EU GDPR or of the statutory authorisation pursuant to Art. 6 section 1 (f) EU GDPR or, resp., §7 section 3 Prohibition of Unfair Competition Act / UWG.

(2)    Purpose

The purpose of processing your personal data in connection with direct marketing measures is the sending of information and offers and, where applicable, the promotion of turnover through the sale of products or services.

(3)    Term of storage

Your personal data are deleted as soon as they are no longer needed for the purpose for which they were collected; this is particularly the case in the event of receipt of revocation or objection.

(4)    Objection/removal

You can at any time revoke your future consent or, resp., lodge objection to the future processing of your personal data in connection with direct marketing measures.

12.    Entries with regard to concerned parties pursuant to Art. 12ff. EU GDPR

a.    Legal basis

The legal basis for the processing of your personal data in connection with the processing of your request relating to data protection legislation (hereinafter referred to as an “entry with regard to concerned parties”) is provided by Art. 6 section 1 (c) in combination with Art. 12ff. EU GDPR. The legal basis for the relevant documentation of the processing of entries relating to concerned parties in conformity with relevant legislation is provided by Art. 6 section 1 (f) EU GDPR.

b.    Purpose

The purpose of processing your personal data in connection with the processing of entries relating to concerned parties is to respond to your request relating to data protection legislation. The relevant documentation of the processing of the entry in question with regard to concerned parties is for the purpose of compliance with the statutory obligation of documentation pursuant to Art. 5 section 2 EU GDPR.

c.    Term of storage

Your personal data are deleted as soon as they are no longer needed for the purpose for which they were collected. In the event of the processing of entries relating to concerned parties, this shall, pursuant to §41 Federal Data Protection Act / BDSG in combination with §31 section 2 No. 1 Noncompliance Act / OwiG, be the case three years subsequent to the end of the process in question.

d.    Objection/removal

You at all times have the option to lodge objection to the future processing of your personal data in connection with the processing of entries relating to concerned parties. In such cases, we shall however no longer be able further to process your request relating to data protection legislation.

The documentation of legislation-compliant processing of a given entry with regard to concerned parties is mandatory. Consequently, no opportunity for lodging objection is available to you in such cases.


13.    Legal defence and enforcement

a.    Legal basis

The legal basis for the processing of your personal data in connection with legal defence and enforcement is provided by Art. 9 section 2 (f) and Art. 6 section 1 (f) EU GDPR.

b.    Purpose

The purpose of processing your personal data in connection with legal defence and enforcement is defence against unjustified demands and legal assertion as well as the enforcement of entitlements and rights.

c.    Term of storage

Your personal data are deleted as soon as they are no longer needed for the purpose for which they were collected.


d.    Objection/removal

The processing of your personal data in connection with legal defence and enforcement is essential to legal defence and enforcement. Consequently, no opportunity for lodging objection is available to you in such cases.

14.    Categories of recipient

Within our organisation, those bodies and departments receive personal data which require them for the fulfilment of the aforementioned purposes. In addition, we also to an extent enlist the services of various service providers and transfer your personal data to other trustworthy recipients. These can include, amongst others:

-    banks
-    scan services
-    printers
-    letter shops
-    IT service providers
-    attorneys at law and courts of law

15.    Rights of concerned individuals

By virtue of our processing your personal data, you are a concerned individual within the meaning of the EU GDPR and, consequently, the following rights are due to you vis-à-vis ourselves:

a.    Right to information

You have a right to information concerning whether, and which personal data of yours are processed by us. In such cases, we shall additionally inform you concerning:

(1)    the purpose of processing;
(2)    the relevant data categories;
(3)    the recipients of your personal data;
(4)    the planned term of storage or, resp., the criteria for the planned term of storage;
(5)    other rights due to you;
(7)    to the extent that your personal data were not received from you, we shall additionally inform you comprehensively as to their provenance;
(8)    to the extent that such information is available, we shall additionally inform you concerning the involvement of automated decision making as well as the logic, scope and intended effects of the processing.

b.    Right to rectification

You have a right to rectification/completion, to the extent that your personal data have been incorrectly or incompletely processed by us.

c.    Right to the limiting of processing

You have a right to limitation of the processing, to the extent that

(1)    we verify the correctness of the personal data of yours which we have processed;
(2)    the processing of your personal data is unlawful;
(3)    for the purpose of prosecution, you require the personal data of yours which we have processed, following lapse of purpose;
(4)    you have lodged objection to the processing of your personal data and we evaluate this objection.


d.    Right to deletion

You have a right to deletion, to the extent that

(1)    we no longer require your personal data for the purpose for which they were originally required;
(2)    you revoke your consent and there is no other legal basis for die processing of your personal data;
(3)    you lodge objection to the processing of your personal data and – to the extent that direct marketing is not involved – there are no urgent grounds for further processing;
(4)    the processing of your personal data is unlawful;
(5)    the deletion of your personal data is required by law;
(6)    you are a minor and your personal data were collected for services of the information society.

e.    Right to notification

To the extent that you have asserted your right to the rectification, deletion or limitation of the processing, we shall notify all recipients of your personal data of such rectification, deletion or limitation of processing.

f.    Right to data transferability

You have a right to receive the personal data of yours processed by us on the basis of consent or for the purpose of contract implementation in a structured, conventional and machine-readable format, and for them to be transferred to another responsible party. To the extent that it is technically feasible, you have the right to have us transfer these data directly to another responsible party.

g.    Right to lodge objection

In the event of special grounds, you have the right to lodge objection to the processing of your personal data. In such cases, we shall cease to process your personal data, unless we can provide compelling grounds for such processing which warrant protection.

In the event of a processing of your personal data for the purpose of direct marketing, you shall at all times have a right to lodge objection.

h.    Right to revocation

You have the right at any time to revoke the consent granted to us. The lawfulness of the processing effectuated by virtue of the consent shall not be effected by such revocation.

i.    Right to lodge a complaint with a supervisory body

Without prejudice to other administrative-law or judicial remedies, you have the right to lodge a complaint with an supervisory body in the event that you are of the opinion that the processing of your personal data by us is in violation of the EU GDPR.

The relevant competent supervisory body is the:

Bavarian State Office of Data Protection Supervision/ Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
Promenade 27
91522 Ansbach

The supervisory body with which you lodge a complaint shall notify you as to the status and results of your complaint, including as to the possibility of judicial remedy pursuant to Art. 78 EU GDPR.

Our data protection officer will be happy to help you concerning any queries you might have.